A quote from Simon Sinek, author of the book, starts with Why, which states “People don’t buy what you do; they buy why you do it.”
Let’s consider the various reasons why a consumer chooses to work with a company. Although there are many factors that could influence a consumer’s decision, we felt that the three most important ones were:
– Customer service
– Competitive Pricing
– Actual product or service.
When asked if their consumers choose their business because of their customer service, 50% of the business owners said yes. The medication comes in second with 43%, while the cost was last with 0.06%. We also asked our small business experts to elaborate on the reasons why they believe their clients choose them over competitors.